Mountain View, CA – November 16, 2017 – A new holiday survey from Coupons.com, Quotient Technology’s (NYSE: QUOT) flagship consumer brand, finds that 20-somethings plan to shop in-store more than any other age group this holiday season while older generations plan to shop more online. Participants in their 20s also believe they get the best deals on Black Friday or Cyber Monday, compared with older generations who tend to be more skeptical of the savings on those all-important retail days.
“20-somethings are savvy, using technology to find the best deals, and knowing not every great deal is online,” said Jeanette Pavini, Coupons.com savings expert. “Understanding how consumers view key shopping seasons helps Coupons.com serve more relevant coupons at the right time.”
The Coupons.com holiday survey, which was conducted in November 2017 with 1,052 participants across the United States explores consumer habits and current holiday sentiment around what Americans enjoy most about Thanksgiving; favorite and least favorite holiday foods; perceptions about just how good deals are on Black Friday and Cyber Monday; where people will most likely shop – online or in-store; how much money they plan on spending on gifts; and ways they look to save money.
Key findings from the survey:
Black Friday and Cyber Monday
About Quotient Technology Inc.
Quotient Technology Inc. (NYSE: QUOT) is a leading digital promotions, media and analytics company that connects brands, retailers and shoppers. We distribute digital offers and media through a variety of products, including digital paperless coupons, digital printable coupons, coupon codes and card-linked offers. We operate Quotient Retailer iQ™, a digital coupon platform that connects into a retailer’s point-of-sale system and provides targeting and analytics for manufacturers and retailers. Our distribution network includes our flagship app and site, Coupons.com, as well as Grocery iQ®, our thousands of publisher partners and, in Europe, the Shopmium mobile app. We also operate Crisp Media, which delivers mobile marketing campaigns. We serve hundreds of consumer packaged goods companies, such as Clorox, Procter & Gamble, General Mills and Kellogg’s, as well as top retailers like Albertsons Companies, CVS, Dollar General, Kroger and Walgreens. Founded in 1998, Quotient is based in Mountain View, Calif. Learn more at Quotient.com, and follow us on Twitter @Quotient.
 The Coupons.com Holiday Survey was conducted by SurveyMonkey in November 2017 and based on 1,052 responses. The sample was balanced by age, gender and region. We define 20-somethings as 18 – 29-year-olds.