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Mommy Bloggers Spur Web-Coupon IPOs Amid Digital Bargains

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Crystal Paine is a stay-at-home mom in Wichita, Kansas, where she schools her three children. When not teaching them math, she’s pulling in a full-time income from her blog, MoneySavingMom.com.

Every month, 1.75 million visitors flock to her site for grocery coupons, magazine deals and restaurant discounts. When a reader prints an offer or clicks through to make a purchase, Paine gets 30 cents to $25 from a Web-coupon purveyor. Those referrals happen 3,000 to 5,000 times a day.

Paine and bloggers like her are fueling a surge in demand for digital coupons and the speedy growth of many deal suppliers, including Coupons.com Inc., which is slated to debut on the New York Stock Exchange today.

Read more here.