What Does Your Phone Say About You? New Mobile Couponing Data Reveals Tell-Tale Differences Between iPhone and Android Users
Mountain View, Calif. – August 31, 2010 – Android™ users are manly-scented, pork-eating, news-reading, bird lovers, while iPhone® users are feminine-smelling, chicken-eating, entertainment-reading fish owners.
That’s according to data released today by Coupons.com Incorporated that highlights differences between the coupons selected by iPhone users and Android users. The data was pulled by analyzing coupon usage via the company’s Grocery iQ shopping list application, for the period Jan 1, 2010 to July 31, 2010.
Grocery iQ is the very popular shopping list application that surpassed one million downloads this month. It allows users to create, organize and manage shopping lists. Available for iPhone, iPod touch®, iPad™ and Android, the free application also integrates coupons from Coupons.com, the No. 1 destination on the Web for digital coupons. Users can browse available offers and then either print out the coupons for in-store redemption or load them directly onto their store loyalty cards for automatic at-the-register savings.
Table 1 compares top coupons by category. Notable differences between iPhone and Android users based on their digital couponing behavior include:
You smell fabulous!
The top coupon in the Body Wash category among iPhone users was for women’s body wash, which was 8 times more popular than the same coupon among Android users. Men’s body wash topped the list among Android users.
Chicken was the most popular item in the Dinner Meats category among iPhone users, while pork ribs were most popular among Android users. iPhone users printed or saved the top chicken coupon six times more than Android users.
When it comes to cleaning, iPhone users get down and dirty, while Android users prefer the drop-it-in-and-walk-away approach. The top Household Cleaner/Supplies coupon among iPhone users was for multi-surface cleaner, while Android users gravitated to continuous toilet bowl cleaner.
Polly want a cracker
iPhone users may be literally swimming with the fishes. In the Pet Food: Other category, fish food was the most popular item with iPhone users, who snagged the top coupon 26.2 times more than Android users. Bird food topped the list among Android users.
In the Personal Care category, coupons for baby products were overwhelmingly more popular with iPhone users; these offers were printed or loaded to loyalty cards from iPhones a whopping 41.7 times more than from Androids. Conversely, Android users take care of themselves before tending to baby: this group selected pain relief coupons 2.1 times more than did iPhone users.
One area of common ground among both breeds of smartphone users: they’re increasingly using their mobile devices to rack up savings. The number of coupons accessed from Coupons.com mobile applications increased 232 percent from January 2010 to June 2010 as consumers continue to integrate couponing into their routines and adapt it to fit their modern lifestyles. Shoppers not ready for mobile couponing can still visit Coupons.com for the same money-saving offers.
“Couponing has become a universally relevant practice and the advent of digital, on-the-go tools like Grocery iQ bring savings directly to consumers’ fingertips,” said Steven Boal, CEO of Coupons.com Incorporated. “In this day and age, there’s no reason why smartphone users shouldn’t be saving big with coupons, whether they’re bird-loving Android devotees or iPhone-owning fish enthusiasts.”
Table 1: Top coupons by category
1. Index is calculated based on the number of times the coupon was printed or loaded to a store loyalty card on the Android devices relative to iPhones (or iPads).
2. Index is calculated based on the number of times the coupon was printed or loaded to a store loyalty card on iPhones (or iPads) relative to Android devices.
3. For example, this top coupon was printed or loaded to a store loyalty card 1.3 times (or 30 percent) more on Android devices versus the same coupon on iPhones (or iPads).
4. For example, this top coupon was printed or loaded to a store loyalty card 8 times (or 700 percent) more on iPhones (or iPads) versus the same coupon on Android devices.
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