At the Path to Purchase Institute’s 2021 Retailer Media forum, we were excited to sit down with Mondelez and go behind the scenes of OREO’s real-life sweet success.
Quotient’s CEO and Founder, Steven Boal, teamed up with two of Mondelez’s Shopper Marketing Leads, Steve McGowan and Anne Martin, to discuss how they integrated a national media and promotional campaign with shopper-level marketing to drive success for the OREO THINS portfolio.
Watch our free recording for insights around baking the recipe for success that resulted in:
- Effective retailer collaborations that drove incremental sales and loyalty
- Millions of consumers loading OREO THINS offers onto retailer loyalty cards and mobile offers
- Cohesive and consistent brand experiences throughout the consumer journey across a national online-offline campaign
- New OREO franchise buyers growth, measured by a closed loop performance-based promo model, reinforced by working digital media
If you have any questions or would like to learn more, get in touch with the team at [email protected].