In case you missed it, check out Quotient CEO Steven Boal’s recent fireside chat at Adweek’s Summer Series live virtual event: Performance Marketing: Maximizing Marketing Dollars with Data
Steven shares tactics for CPGs to optimize marketing investments in this new landscape of uncertainty and opportunity. Join the session to explore how to stay competitive and successful by using value-driven strategies rooted in data-based targeting, execution and measurement.
Watch the free recording now to listen in as Steven explores:
- For the first time, CPGs and retailers are collaborating at scale in digital: what does this mean for shoppers and where does it go from here?
- Why is digital more efficient, who benefits, who doesn’t and why?
- How to prepare for the hybrid online-offline experience shoppers now expect