The New Syllabus | How Back-to-School Season Will Change in 2020

Back-to-school season may look a little different this year. Depending on where they are in the US, some shoppers may be homeschooling full-time in the fall while others may be sending their kids into the classroom or doing a mix of at-home and in-school learning.

To help you understand how these changes affect your back-to-school campaign planning, we've analyzed our exclusive retailer, shopper, and point-of-sale data to deliver insights that can be used to inform a data-led strategy. Spanning across the following categories, we examined consumer behavior during the COVID-19 time period when schools first began closing down to identify key trends for your brand.

  • Food
  • Beverage
  • Personal Care
  • Household
  • Over-the-Counter

Download the back-to-school eBook now!

Posted in: eBooks and Reports