With 2020 driving sweeping changes in shopper behavior, we have seen brands readjust their strategy to address new challenges in the marketplace. And they’re not the only ones. Consumers have also gotten creative in finding safe ways to connect with one another during key occasions. So, we at Quotient created a new eBook to guide your Q4 campaign planning and identify the types of value-driven content that consumers are looking for this holiday season.
This eBook adds a modern, COVID-friendly twist to classic holiday traditions. We paired new consumer behavior patterns from past 2020 events with historical Q4 trends to understand how consumers are reimagining their celebrations for the current climate. This holiday season, consumers are looking for inspiration in the following categories:
- Food
- Beverage
- Household
- Over-the-Counter
- Personal Care
- Beauty
- Alcohol
Winner of the MarTech Breakthrough Award 2020 for Influencer Marketing Innovation