Coupons & Deals section to launch on top 10 food site Delish.com
New York – April 13, 2009 – According to comScore, in December 2008 searches that included value words such as “coupons” rose 161% to 19.9 million and the word “discount” rose 26% to 7.9 million vs. December 2007. As consumers become more cost-conscious, clipping coupons has grown in popularity. In an effort to provide site visitors with opportunities to save at the grocery store, Hearst Magazines Digital Media today announced a partnership with Coupons.com, the global leader in interactive coupon solutions. Hearst Magazines Digital Media has launched a coupon gallery within the new Coupons & Deals section on top 10 food site Delish.com, launched last fall by Hearst Magazines Digital Media and MSN. This follows a successful test run on Hearst’s QuickandSimple.com with other sites to launch similar sections in the coming months.
“Consumers tell us they’re looking for ways to save money at the grocery store and make healthy inexpensive meals for their families, so Delish.com is responding with new articles, tips and other tools throughout the site,” said Elizabeth Shepard, executive director, Delish.com.
“Our initial test run with Coupons.com on QuickandSimple.com has been very successful, with $100,000 in savings printed by consumers,” said Chuck Cordray, SVP and general manager of Hearst Magazines Digital Media. “With more than 5.5 million unique visitors logging on to Delish.com each month and an increased number of promotions on the site, we expect coupon printing volume to be at an all-time high. Our ultimate goals are to provide our sites’ audiences with easy access to money-saving promotions and to provide measurable value for our advertisers by adding coupon packages to our sales opportunities.”
Once up and running, each site’s coupon gallery will promote a weekly “Super Saver” opt-in email program that will be managed by Coupons.com and co-branded with Hearst Magazines Digital Media brands. In addition to editorial promotions, a link to the coupon gallery will be added to the main navigation on each site. Online recipes will be powered with Concordance coupon technology, which links specific words mentioned in recipes to relevant coupons. This technology will assist in driving additional traffic and page views to the galleries.
“We are excited to be offering Hearst’s loyal online audience great deals through an easy-to-navigate interface that will help them slash their food costs and cook smarter,” said Steven R. Boal, president and chief executive officer of Coupons, Inc. “With click-through rates up considerably on promotions tied to savings and coupon terms, this program is very timely. We expect it to help generate new and repeat traffic and instill visitor loyalty for our partner.”
About Hearst Magazines Digital Media
Launched in March 2006, Hearst Magazines Digital Media, a unit of Hearst Magazines, is dedicated to creating and implementing the digital strategy for Hearst’s magazine brands and other sites, which serve the company’s consumers and audience. The unit has launched, re-launched or acquired 25 Web sites and nine mobile sites for brands such as Cosmopolitan, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as original digital properties such as Delish.com, a food site in partnership with MSN; TheDailyGreen.com; and teen sites MisQuinceMag.com and MyPromStyle.com. To round out its growing portfolio of interests for teens and women, Hearst Digital has acquired Q&A platform Answerology.com; the eCrush Network (eCRUSH.com, eSPIN.com), a teen social community; social shopping site Kaboodle.com, and RealAge.com, a consumer health site.