People Cocooning in Tough Economic Times Look for Savings on Entertainment.
Mountain View, Calif. – May 7, 2009 – Entertainment advanced to the No. 3 spot on the list of most popular online coupon categories printed in April according to Coupons.com, the leading network for digital coupons. Advancing from No. 6 in March, the Entertainment category includes products like magazines, games and DVDs.
“Consumers are spending less on non-essentials during these tough economic times, and many are cocooning and looking to save money on in-home meals and entertainment,” said Steven Boal, CEO of Coupons, Inc. “Consumers are using coupons to save on far more than traditional groceries, and our entertainment brand customers are seeing great success in enticing in-store sales through digital coupon promotions.”
Cereal continued to top the list at the No. 1 position, and Baking Ingredients advanced to No. 2 from No. 3 in March. Nutritional/Diet retained the No. 4 position, and Bathroom Tissue entered the list at No. 5. Eye Care, Soap/Body Wash, Feminine Hygiene, Pizza, and Juice complete the top ten. The ranking is based on the number of coupon prints by category on Coupons.com and sites across the Coupons.com publisher network.
Driven largely by the economic slowdown, the use of digital coupons continued growing nationwide. Shoppers printed $50 million in savings from the Coupons.com publisher network in April, an increase of 160 percent, from the same month last year.
More than 40 million people currently print online coupons, up 20 percent from last year according to Simmons Market Research Bureau. In the same time period, the number of people that only print coupons from the Internet and never use newspaper coupons has risen a dramatic 46 percent to six million. Coupons.com is the No. 1 site on the Internet for Coupons/Rewards according to Nielsen NetRatings. The Coupons.com publisher network reaches more than 75 million consumers through thousands of Web sites, including Coupons.com and shopper’s favorite name brand Web sites and grocery and drug store sites.