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Dannon brings innovation to television advertising with actionable experience

Dannon is bringing coupons to television through the use of mobile with a downloadable coupon for yogurt, as call-to-action experiences become imperative in the overcrowded marketing field.

With mobile rapidly evolving with new ways for advertisers to connect with consumers or retailers sharing deals, advertising for television has remained relatively the same. Dannon is innovating the traditional television ad by allowing users to text a number as they watch to download a coupon.

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