Close Unveils Top 25 Most Frugal Cities of 2011

Atlanta Takes Top Honors, Using More Digital Coupons than Any Other U.S. City on Web and Mobile

Mountain View, Calif. – February 22, 2012 – When it comes to saving money, Atlanta residents certainly know how to stretch a dollar. The Georgia capital ranked number one on the ‘Most Frugal U.S. Cities(1) list, according to the 2011 Savings Index released today by Tampa took the number two position, with St. Louis, Cincinnati and Raleigh rounding out the top five.

“Across the country, more Americans than ever before are turning to digital coupons to help them save their hard-earned cash,” said Jeanette Pavini, household savings expert. “The South and Midwest dominate the list of most frugal U.S. cities, out-saving other regions including the West and Northeast.”

Map showing Top Frugal U.S. Cities for 2011. (High resolution image available.)

The South held four of the top 10 spots on the list but that still couldn’t keep it from being edged out by the number one region – the Midwest. Nine cities, including St. Louis (#3), Minneapolis (#7) and Wichita (#17), helped the Heartland take home more than one-third of the spots on the overall list.

Four cities in the Northeast made the list: Pittsburgh (#13), Washington D.C. (#16), Boston (#17) and Philadelphia (#25). Only two cities west of the Rockies, Seattle (#14) and Phoenix (#23), made the cut. Coming off its success as the site of Super Bowl XLVI, Indianapolis has another reason to celebrate as it also cracked the Most Frugal U.S. Cities list.

Ohio is the country’s most frugal state. The Buckeye state is represented three times on the list – Cincinnati (#4), Cleveland (#6) and Columbus (#20).

The 25 top frugal cities are Atlanta (#1), Tampa (#2), St. Louis (#3), Cincinnati (#4), Raleigh (#5), Cleveland (#6), Minneapolis (#7), Oklahoma City (#8), Kansas City (#9), Nashville (#10), Charlotte (#11), Miami (#12), Pittsburgh (#13), Seattle (#14), Dallas (#15), Washington D.C. (#16), Boston (#17), Wichita (#18), Denver (#19), Columbus (#20), Indianapolis (#21), New Orleans (#22), Phoenix (#23), Chicago (#24) and Philadelphia (#25).

Table listing Top 25 Frugal U.S. Cities. (High resolution image available.)

Most On-the-Go Frugal U.S. Cities

Consumers are cashing in on savings with their mobile devices as well, with Atlanta taking top honors in ‘Most On-the-Go Frugal Cities,’ according to the Savings Index based on usage of’s Grocery iQ and the mobile apps. St. Louis, Tampa, Oklahoma City and Cincinnati rounded out the top five cities using mobile apps to access, browse, print and save coupons to store loyalty cards, according to the Index.

Showcasing that residents of certain cities prefer to click their coupons from smart phones or other mobile devices, Memphis (#21) and Austin (#25) both landed on the top 25 on-the-go list, but not the Most Frugal U.S. Cities list. Dallas placed nine spots higher on the mobile list (#6) versus its position on the overall top cities, and New Orleans (#12) was 10 spots higher when it came to mobile. Oklahoma City moved up the list as well, landing in the top 5 on the mobile list (#4) as opposed to eighth overall.

Philadelphia meanwhile managed to snag the last spot on the top 25 overall list but residents in the city of brotherly love haven’t yet caught the mobile couponing craze, missing the on-the-go list.

Top 25 Most On-the-Go Frugal Cities are Atlanta (#1), St. Louis (#2), Tampa (#3), Oklahoma City (#4), Cincinnati (#5), Dallas (#6), Miami (#7), Raleigh (#8), Kansas City (#9), Pittsburgh (#10), Washington D.C. (#11), New Orleans (#12), Nashville (#13), Cleveland (#14), Tulsa (#15), Indianapolis (#16), Denver (#17), Charlotte (#18), Minneapolis (#19), Columbus (#20), Memphis (#21), Seattle (#22), Wichita (#23), Boston (#24) and Austin (#25).

Table showing Top 25 On-the-Go Frugal U.S. Cities. (High resolution image available.), the 41st largest website in the U.S.†, offers consumers the deepest collection of digital coupons on the Internet with the ability to save individual consumers thousands of dollars a year on everyday purchases – from packaged foods to personal care items, household supplies and more. The digital coupon network is comprised of tens of thousands of websites across the Internet, including retailer sites that span more than 50,000 store locations, as well as affiliate publisher’s sites. For decades, the Sunday newspaper has been the dominant distribution method for coupons, but as newspaper subscriptions decline and a growing number of consumers are online, more and more consumers and brands alike are looking to digital. is the driving force in transforming the multi-billion dollar coupon industry and ushering it into the digital world.

(1) Savings Index ranks cities (with a population of 300,000 or more) based on each city’s total issued coupon savings (including coupons printed and saved to store loyalty cards) on and the network in 2011 relative to its population size. With an index of 722, Atlanta residents are seven times more likely to print coupons or save them to a store loyalty card than the average American city dweller.

About Incorporated Incorporated is the recognized leader in digital coupons, including online printable, save to loyalty card and mobile promotions. For consumers, the company’s products include, the 41st largest website in the U.S. (†), as well as Grocery iQ and mobile applications. For brand marketers, the company distributes digital coupons to millions of consumers through and tens of thousands of websites comprising the digital coupon network. The company also powers digital coupon initiatives in 1-to-1 online marketing campaigns—including display advertising, email and social media programs. For publishers, the company offers solutions to monetize website traffic, including branded microsites, and Brandcaster, a self-service coupons syndication platform. Clients include hundreds of top consumer packaged goods brands (including Clorox, General Mills, Johnson & Johnson, Kellogg’s, Kimberly-Clark, and Kraft Foods), leading restaurant, toy and entertainment companies, as well as top retailers (such as A&P, CVS, Duane Reade, H-E-B, Kmart, Kroger, Safeway and Walgreens). Founded in 1998, the company is based in Mountain View, CA. To start printing coupons, visit To learn more about the company visit Visit on Facebook at

† Nielsen, October 2011