Coupons Are The #1 Reason Consumers “Like” Brands; Social Media Represents One of the Fastest Growing Methods of Coupon Distribution
Mountain View, Calif. – November 17, 2011 – Coupons.com Incorporated, the recognized leader in digital coupons, including online printable, social, mobile and loyalty card promotions, today announced Brandcaster Social™, a fast and easy way for brands to offer secure, printable coupons directly on their Facebook Fan pages. With Brandcaster Social, brand marketers can implement digital coupon campaigns on Facebook Fan pages in 48 hours or less, significantly faster than before, and get rich analytics and transparency on the campaign. Several brands have already used the application, including Energizer®, in a campaign that resulted in 60,000 Likes in two days.
“Coupons and special offers are the number one reason consumers will ‘Like’ a brand on Facebook, and we have already powered millions of coupons in the social network with hundreds of campaigns for some of the world’s top brands,” said Steven Boal, CEO of Coupons.com Incorporated. “Brandcaster Social is the culmination of that knowledge and experience in an easy-to-use application. Combining simplicity with full creative control that brands and agencies often require, Brandcaster Social is a complete Facebook coupon solution.”
“The Brandcaster Social product changes what used to be a programming-intensive and time-consuming process to one that is fast, easy and efficient,” said Serge Traylor, brand manager – communications at Energizer. “With Brandcaster Social, we were able to offer a coupon on the Energizer Bunny Fan page within 48 hours and with zero programming time. The coupon was incredibly popular, resulting in more than 60,000 fans—a 40 percent increase in our fan base—and 75,000 coupon prints in just two days.”
To offer secure, printable coupons in Facebook, brands previously worked with web developers to program within Facebook, and marketing agencies to implement the workflow and design – a time intensive and cumbersome process. Brandcaster Social changes that. With the product, brands can:
• Easily integrate secure coupons into Facebook without programming knowledge
• Add text and graphics without design expertise
• Provide a seamless user experience that allows consumers to print coupons directly within Facebook
• Leverage the viral nature of a Facebook Like by allowing consumers to post to their news feed, alerting their friends of the availability of the coupon
• Intelligently message to consumers about the status of a coupon. When a coupon has reached its allotted print limit, the offer is automatically removed and consumers are alerted that the coupon has reached its print limit and they should check back later
“The reporting capabilities of Brandcaster Social offer great insights into the coupon campaigns. In addition to showing how many Likes were garnered and how many coupons were printed, we can see how many consumers found out about the coupon from a friend’s newsfeed,” continued Traylor of Energizer. “With our most recent campaign, more than 25,000 friends of our fans printed the coupon. The results demonstrate the viral nature of Facebook and helped us measure ROI on our campaign and overall investment in Facebook.”
In addition, Brandcaster Social offers sophisticated reporting with transparency into coupon usage, including insight into:
• Number of new fans generated from the coupon
• Number of times the coupon was Liked
• How the consumer arrived on the coupon page, such as from a direct link or via a friend’s news feed
The Brandcaster Family of Products
Brandcaster is self-service platform that allows publishers and marketers to publish coupons on their sites or blogs with minimal time and effort and without programming knowledge. Brandcaster can integrate coupons into banner ads or can create full, Coupons.com-like coupon galleries. Introduced in 2008, Brandcaster powers digital coupons on more than 600,000 pages across tens of thousands of websites. When consumers print coupons, Coupons.com shares revenue with the publishers, so in addition to providing valuable money-saving content to visitors, publishers can monetize traffic to their sites. Brandcaster Social, a Facebook application that allows marketers to self publish secure coupons to their Facebook Fan pages is the next evolution of Brandcaster.
– Coupons are the #1 reason consumers “like” brands:
Ad Age/Ipsos Observer survey, February 2011 – http://adage.com/article/digital/consumers-seek-brand-discounts-facebook-preferred-platform/149095/
– Social media represents one of the fastest growing methods of coupon distribution:
Inmar Promotion Services via CPG Matters, April 2011 – http://www.cpgmatters.com/Coupons0411.html
About Coupons.com Incorporated
Coupons.com Incorporated is the recognized leader in digital coupons, including online printable, save to loyalty card and mobile promotions. For consumers, the company’s products include Coupons.com, the 39th largest website in the U.S. †, as well as Grocery iQ and Coupons.com mobile applications. For brand marketers, the company distributes digital coupons to millions of consumers through Coupons.com and tens of thousands of websites comprising the Coupons.com digital coupon network. The company also powers digital coupon initiatives in 1-to-1 online marketing campaigns—including display advertising, email and social media programs. For publishers, the company offers solutions to monetize website traffic, including branded microsites, and Brandcaster, a self-service coupons syndication platform. Clients include hundreds of top consumer packaged goods brands (including Clorox, General Mills, Johnson & Johnson, Kellogg’s, Kimberly-Clark, and Kraft Foods), leading restaurant, toy and entertainment companies, as well as top retailers (such as A&P, CVS, Duane Reade, H-E-B, Kmart, Kroger, Safeway and Walgreens). Founded in 1998, the company is based in Mountain View, CA. To start printing coupons, visit www.coupons.com. To learn more about the company visit www.couponsinc.com. Visit Coupons.com on Facebook at www.facebook.com/couponscom.