Close Launches Brandcaster® 3.0 With Enhanced Features and Card Linked Offers

Adding Card Linked Offers, Increased Data Analytics and Link Building Capabilities For Over 30,000 Affiliate Partners

MOUNTAIN VIEW, CA, October 29, 2014 — Incorporated (NYSE: COUP), a leader in digital coupons, today unveiled its latest version of the Brandcaster® program, a free, self-service publishing platform that enables affiliates to monetize and increase site traffic by adding popular digital coupons from top consumer packaged goods companies (CPG) and specialty retailer brands. In addition to a more intuitive interface, Brandcaster® 3.0 now gives publishers the opportunity to allow their users to add digital coupons straight to their credit or debit card via’s Card Linked Offers platform.

“With these improvements, our more than 30,000 publisher partners can make their sites more appealing and useful,” said Steven Boal, president and CEO of Incorporated. “They can give their users easier ways to save money while shopping, while simultaneously making more money themselves.”

Brandcaster® 3.0’s new key features include:

• New Card Linked Offers (CardLink iQ™): Shoppers can add digital coupons for national retailers and restaurant chains directly to Visa, MasterCard or American Express for automatic redemption at checkout.

• Enhanced Reporting: Increased performances data reports allow publishers to promote offers in a variety of display formats (Gallery, Link, Widgets) and measure their performance.

• Coupon Links: Link directly to specific coupons within publisher’s galleries. Simply search and select offers and create text links in one click.

• Help Center: A comprehensive help center gives publishers best practices on how to promote offers.

In its most significant update since its launch in 2008, the new features serve as part of the Brandcaster® Savings Center and Ad Units functions. Brandcaster® Savings Center allows publisher to link directly to a coupon gallery placed on publisher’s own site. Brandcaster® Ad Units are interactive banners featuring high-performing coupon categories from popular and trusted brands. Brandcaster® Ad Units are available in a variety of sizes and color displays that can be easily customized to enhance sites.

“I am looking forward to the new Brandcaster® 3.0,” said Dayne Ford, president and CEO of Strive Media, one of Brandcaster’s long-standing affiliate partners. “I’m thrilled to better engage with our followers and offer savings instantly with Card Linked Offers.  These new opportunities are exciting for Strive Media and our audience, since we can now offer a new type of digital coupon that can be easily used in retail stores and restaurants. Plus, Strive Media gets to measure all the activity and earn more as a result. It is fantastic to be working with a partner who actively invests in their technology.”

For more information or to apply to be an affiliate, visit

About Incorporated Incorporated (NYSE: COUP) is the leading digital promotion platform that connects consumers to over 2,000 brands from more than 700 consumer packaged goods companies (CPGs), through mobile, web and social platforms. The platform operates digital printable and paperless couponscoupon codesCard-Linked offers and Retailer iQ™, the personalized targeting and analytics platform for grocery, drug and mass merchandisers. operates the largest network of retailers and publishers, spanning more than 58,000 store locations in North America and approximately 30,000 third-party websites, with brands including Clorox, General Mills, Johnson & Johnson, and Proctor & Gamble. Founded in 1998, the company is based in Mountain View, CA and is transforming the multi-billion dollar promotions industry into the digital world. For more information on the company, please visit, or to start saving money, please visit our main site at and follow us on Twitter at @Coupons.


Tessa Chen
Communications Manager
[email protected]