New Consumer Products and Expanded Distribution, Staff and Offices Enable Growth
Mountain View, Calif. – February 8, 2011 – Coupons.com Incorporated, the recognized leader in digital coupons, including online printable, loyalty card and mobile promotions, today announced the company’s 2010 business results, including the total consumer savings from the Coupons.com digital coupon network last year. More than $1.2 billion in coupon savings was issued from the Coupons.com network in 2010, including coupons printed or saved to a loyalty card from a wide variety of sources across the digital domain, including social media fan pages. This year-over-year growth in issued savings of more than 41 percent was facilitated by increased consumer demand around deals and discounts; more unique offers from leading brands; and increased consumer access to deals through social media and mobile channels.
“2010 was an outstanding year for the deals space overall and for our business,” said Steven Boal, CEO of Coupons.com Incorporated. “Over one billion dollars in savings was issued from the Coupons.com digital coupon network last year alone, enabled by our new products and services for consumers, brands and publishers, an expanded network, and a larger employee base to support the growth of the business. And, studies show that the consumer fervor around deals is here to stay, making way for continued growth in the future.”
2010 Coupons.com business highlights include:
• New Consumer Products. The company released new products and enhancements in 2010, enabling brand marketers to better reach consumers and help them save more and shop better.
– Online Printable and Loyalty Card Coupons. Coupons.com offered consumers more than two times the number of unique coupon offers in 2010, compared to 2009. This includes printable and loyalty card coupons available on Coupons.com, the Coupons.com network and client’s digital media initiatives. In addition, further ‘Save to Card’ functionality was added in 2010, enabling even more shoppers to save coupon offers directly to their store loyalty cards, which are automatically deducted at checkout paper free. Consumers can now save offers to loyalty cards for nine leading grocery chains.
– Social Coupons. Coupons.com helped leading brands launch hundreds of coupon campaigns in social media that resulted in millions of new fans, allowing brands to increase their social audience and drive further communication with their enthusiasts as well as increased sales.
– Coupon Codes. The Coupon Codes portal was completely revamped in 2010, offering thousands of codes, savings offers, rewards and special promotions for discounts from major online retailers.
– Daily Deal. The Daily Deal was introduced to the 15 million unique monthly users of Coupons.com, offering deep discounts on products and services from local businesses.
– Mobile Apps. The number of downloads of Coupons.com and Grocery iQ mobile apps exceeded 2 million in 2010. In addition, versions of Grocery iQ for Android and iPad were introduced.
• Expanded Distribution Network. Coupons.com powers the largest network of digital coupons. Last year, thousands of new distribution partners were added to the Coupons.com digital coupon network, including leading Web publishers, retailers and mobile app developers.
– Web Publishers. Thousands of publishers, large and small alike, jumped into the deals craze with the help of Coupons.com. Many major brands introduced branded coupon galleries on their Web sites, and smaller publishers added coupon offers and coupon galleries with Brandcaster, Coupons.com’s easy-to-use self-service digital coupon platform. Coupon galleries allow publishers to give valuable content to their visitors and, at the same time, monetize site traffic.
– Retailers. Coupons.com added new retailer partners during the year, including grocery, drug and mass chains. Powering either online printable and/or save to loyalty card galleries, these new relationships extend the Coupons.com retailer network to include more than 44,000 store locations.
– Mobile App Partners. In addition to providing online printable and save to loyalty card coupon galleries to the company’s own Grocery iQ app, Coupons.com added new mobile app syndication partners.
• Expanded Staff. In 2010, the Coupons.com grew to more than 270 employees (including over 250 domestic staff as well as 20 international employees through the company’s international affiliate), expanding by almost 50 percent over the year prior. During 2011, the company expects to hire an additional 100 people across the organization, most heavily in engineering, sales and marketing in the U.S. and international markets.
About Coupons.com Incorporated
Coupons.com Incorporated is the recognized leader in digital coupons, including online printable, save to loyalty card and mobile promotions. For consumers, the company’s products include Coupons.com, the 39th largest web site in the U.S. †, as well as Grocery iQ and Coupons.com mobile applications. For brand marketers, the company distributes digital coupons to millions of consumers through Coupons.com and tens of thousands of Web sites comprising the Coupons.com digital coupon network. The company also powers digital coupon initiatives in 1-to-1 online marketing campaigns—including display advertising, email and social media programs. For publishers, the company offers solutions to monetize web site traffic, including branded microsites, and Brandcaster, a self-service coupons syndication platform. Clients include hundreds of top consumer packaged goods brands (including Clorox, General Mills, Johnson & Johnson, Kellogg’s, Kimberly-Clark, and Kraft Foods), leading restaurant, toy and entertainment companies, as well as top retailers (such as A&P, CVS, Duane Reade, H-E-B, Kmart, Kroger, Safeway and Walgreens). Founded in 1998, the company is based in Mountain View, CA. To start printing coupons, visitwww.coupons.com. To learn more about the company visit www.couponsinc.com. Visit Coupons.com on Facebook at www.facebook.com/couponscom.
† Nielsen, July 2011