Close Issues Growth Data for Digital Coupons and Surpasses $1 Billion in Printed Savings for the Year

Digital Coupons Grow 57 Percent, 5 Times That of Newspaper Coupons; $1 Billion in Printed Savings Represents a Significant Industry Milestone

Mountain View, Calif. – November 23, 2010 – today issued distribution data for digital coupons for the first 9 months of the year, which shows a 57 percent growth compared to the same period the year before. The company also announced that it has surpassed the $1-billion mark for printed savings for the year. Incorporated is the recognized leader in digital coupons, including online printable, save to loyalty card and mobile promotions.

“Digital coupons continue to grow in popularity with consumers and brand marketers, driven by many factors including economic pressures felt by consumers and the increasing propensity for them to look across the digital domain—on the Web, in social media, mobile environments, etcetera—for money-saving offers,” said Steven Boal, CEO of Incorporated.

$1 Billion in Printed Savings

For the first time in a calendar year, a billion dollars in printed coupon savings was surpassed on and its digital coupon network. An industry first, the milestone is reflective of the continued, growing popularity of digital coupons.

“Today represents a significant milestone for the digital coupon industry: one billion dollars in printed digital savings in less than a calendar year. It’s a first for our company, and a first for the entire digital coupons industry,” added Boal.

Digital Coupon Growth

Savings from and the digital network exceeded $854 million for the period January 1 through September 30. This includes savings printed or loaded to a store loyalty card and is a 57 percent increase compared to $543 million for the same period the year before. This represents a 5 times greater growth rate than the 11 percent growth of newspaper coupons.†

In addition, printed savings during the month of October 2010 exceeded $128 million, which represents the highest amount ever recorded by the company in a single month. Printed savings for the quarter ending September 30th was $334 million.

Top Coupon Categories

For the first 9 months of 2010, Ready to Eat Cereal was the most popular category for digital coupons. Yogurt and Refrigerated Dough took the No. 2 and 3 positions. Portable Snacks and Nutritional Snacks took the No. 4 and 8 positions. Vegetables, Baby Needs, Soup, Lunch Meats ranked No. 5, 6, 7 and 9. Cheese rounded out the Top Ten.

Growth Factors

The growth of digital coupons can be attributed to several key factors, including continued consumer adoption of online printable coupons, save-to-store loyalty card coupons and mobile coupons. Growth is also the result of the increased use of digital coupons by brand marketers, including manufacturers and retailers alike. Further growth is propelled by’s ever-extending distribution network, which includes thousands of online publishers as well as mobile applications, including the company’s Grocery iQ shopping-list app.

“2010 has been a great year, and we look forward to the rest of year with an even bigger bang,” said Boal. “As we have seen in the past, we expect increased year-over-year growth during the last 45 days of the year, as brands take advantage of the inherent fast-turn nature of digital coupons, which can be used to maximize their year-end budgets.”

† Kantar Media