Close Incorporated Names Mir Aamir Chief Financial Officer and Chief Operating Officer

CPG and Retail Industry Veteran Brings Extensive Finance, Strategy and Operating Experience

Mountain View, CA – October 24, 2013 – Incorporated, a leader in digital coupons, including digital printable, digital paperless and mobile promotions, today announced the appointment of Mir Aamir as the company’s chief financial officer and chief operating officer. Mr. Aamir brings more than 18 years of finance, strategy and operating experience, primarily in the retail and consumer packaged goods (CPG) industries. He will oversee all financial and accounting functions. These are currently managed by Richard Hornstein, the company’s chief financial officer and general counsel. Mr. Hornstein will continue in the role of general counsel and chief legal officer, a role he has held for the past two and a half years. Mr. Aamir, in addition to the finance functions, will also oversee the company’s operations and the international business.

“For the past 15 years has worked to bring a digital consumer experience to high-volume retail and CPG industries. Mir has also been a pioneer in this space and is a recognized and well respected thought leader who brings extensive, highly relevant experience to our business,” said Steven Boal, chief executive officer. “Not only does Mir have large-scale financial experience, he also has deep expertise in both CPG and high-volume retail. As a thought leader in direct-to-consumer and retail trade promotions, Mir has spent almost two decades understanding consumer shopping behavior and how to effectively engage with shoppers, whether they are at home, on the go, or in the store. Mir’s unique combination of experiences will serve our company well.”

Mr. Aamir joins from Safeway, Inc., where he, most recently, was president of customer loyalty and digital technologies for the Fortune 100 company. Mr. Aamir helped found and lead the Just for U™ platform, Safeway’s industry-leading digital and mobile platform for loyalty and targeted marketing, reaching more than six million registered shoppers to date. Previously at Safeway, he was senior vice president of marketing strategy, financial planning & analysis (FP&A), pricing and shopper card. Before that, he held the position of group vice president, FP&A and strategy, for all of Safeway’s U.S. business units with annual sales exceeding $33 billion.

Prior to Safeway, Mr. Aamir was at A.T. Kearney, Inc., where he was officer and vice president for the strategy and management consulting firm’s consumer and retail practice. His clients included top grocery retailers and CPG manufacturers.

Before that, Mr. Aamir held various positions at Procter & Gamble and Citicorp in Asia.

Mr. Aamir holds an M.B.A. from the University of Chicago Booth School of Business and a B.B.A/M.B.A. in Finance from the Institute of Business at the University of Karachi.

About Incorporated Incorporated is a leader in digital coupons, including digital printable, digital paperless and mobile promotions. For brand marketers, the company distributes digital coupons to millions of consumers through and tens of thousands of websites comprising the digital coupon network. The company also powers digital coupon initiatives in 1-to-1 online marketing campaigns—including display advertising, email and social media programs. Clients include hundreds of top consumer packaged goods brands (including Clorox, General Mills, Johnson & Johnson, Kellogg’s, Kimberly-Clark, and Kraft Foods), leading restaurant, toy and entertainment companies, as well as top retailers (such as A&P, CVS, Duane Reade, H-E-B, Kmart, Kroger, Safeway and Walgreens). For consumers, the company’s products include, which offers a valuable collection of digital coupons and coupon codes and is a Top 100 U.S. web property. The company also offers Grocery iQ and mobile applications as well as and the KitchMe app for Google Glass. For publishers, the company offers solutions to monetize website traffic, including branded microsites, and Brandcaster, a self-service coupons syndication platform. Founded in 1998, the company is based in Mountain View, CA. To start printing coupons, visit To learn more about the company visit Visit on Facebook at


† Nielsen, August 2013