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Coupons.com Expands Its Reach To Include Mobile Phones, Loyalty Cards And Over 12,000 Hyper-Local Offers

Company Also Announces New Version of Critically-Acclaimed Grocery iQ Shopping List Application Adding Barcode Scanning, Real-Time List Synchronization and Integrated Coupons

Mountain View, Calif. – Oct. 1, 2009 – Coupons.com, Incorporated, the leader in digital coupons, today announced that it expanded its industry-leading digital coupon offerings with three new major initiatives: Save to Card coupons that can be loaded directly onto supermarket loyalty cards; Show & Save coupons, including over 12,000 hyper-local offers that can be redeemed directly from a mobile phone; and new applications for mobile phones, including expanding the company’s digital coupon network to mobile phones and an upgrade to its critically-acclaimed Grocery iQ application.

“For over a decade, we have been transforming the multi-billion dollar coupon industry by ushering coupons into the digital world that were traditionally distributed via newspaper inserts,” said Steven Boal, CEO of Coupons.com, Incorporated. “Today’s announcement provides a road map for the future of the coupon industry. A future in which coupons are accessible to consumers 24/7/365 at home, at work or on the go and a future in which manufacturers and retailers have more tools at their disposal to reach those consumers in order to move their products off store shelves.”

New Ways to Save

In addition to offering the largest selection of online printable coupons available anywhere, Coupons.com now offers coupons that can be saved to store loyalty cards as well as coupons that can be displayed on mobile devices for redemption at checkout.

Boal continued, “Since the launch of mobile coupons, manufacturers and retailers have struggled to incorporate multiple digital coupon providers into their marketing plans. With today’s launch, Coupons.com offers a unified digital coupon solution to address this complex problem, backed by the Coupons.com brand and our industry-leading digital coupon network.”

Save to Card

“Save to Card” allows shoppers to save coupon offers directly to their store loyalty cards.

Shoppers simply register their loyalty cards at Coupons.com or across the Coupons.com digital network of over 2,000 sites, browse available coupons with the “Savings Card” tab on their mobile device or computer and select the offers they want to save to their card. When the consumer’s loyalty card information is entered at checkout, coupons are automatically deducted from the total—all without the need for clipping or scanning printed coupons. Mobile users can even browse for offers and add coupons to their loyalty card while they shop.

The Coupons.com Save to Card capability works with loyalty cards from Safeway, VONS, Dominick’s, GENUARDI’S, Randalls, Tom Thumb, PAVILLIONS and CARRS. These brands span over 1,700 stores in the Western, Southwestern, Rocky Mountain, Midwestern and Mid-Atlantic regions of the United States and in Western Canada.

“Our customers are always looking for savings and have already saved millions of dollars with the printable coupons that Coupons.com provides on our Web site,” said Mike Minasi, President of Marketing, Safeway Inc. “Now with the ability to save Coupons.com coupons directly to their Club Card, shoppers have the flexibility to use coupons the way they prefer—either printed or on their loyalty card.”

“Coupons.com already enables us to engage with consumers using printable coupons on the extensive Coupons.com network and directly via our brand’s Web sites. Now, we are excited to extend the reach of our coupon offers through Coupons.com’s Save to Card,” said Roxie Lowther, Director of Business Development at Litehouse Foods, makers of the popular Litehouse dressings, dips and sauces. “With the new capability, Coupons.com provides a single solution for all our digital coupon needs. A single vendor saves us time and effort, but it also saves us money, because it foils the stacking of multiple coupons for single unit purchases, which is an issue currently facing manufacturers using multiple digital coupon partners.”

Coupons.com’s clients include over 20,000 retail outlets, including those operated by CVS, H-E-B, Kmart, Kroger, Safeway and Walgreens. Additional retail chain partners for its Save to Card program will be announced in the near future.

Show & Save

“Show & Save” enables shoppers to save an electronic coupon on a mobile device and then show that coupon on the device at checkout at the local retailer or service provider.

With the Coupons.com iPhone application, users simply browse a list of available coupons and click the ones they want. They can also browse coupons from nearby retailers and service providers based on their GPS location and even pull up a map leading them directly to the merchant offering the savings. Shoppers can browse offers ahead of time or browse at the point of service, and simply show the coupons right on their phones for savings.

Users can also access Show & Save coupons from their computers using the new “Local” tab at Coupons.com. Shoppers simply print the offers and present the printed coupons to the issuer at checkout.

Over 12,000 offers are available today via Coupons.com’s partnership with Money Mailer and other providers including savings from local restaurants, retailers, and services—from pizzerias to plumbers and dry cleaners to dog walkers.

“With shoppers looking for savings now more than ever, Show & Save coupons are a great opportunity to save money at local businesses,” said Steven Gray, COO of Money Mailer Direct Marketing. “With their Show & Save offers, Coupons.com is providing our thousands of retail and services customers a new avenue through which to advertise their business, which allows Money Mailer to become an even more integral part of our customers’ marketing budgets.”

Additional Show & Save offers will continue to be added from Coupons.com’s network partnerships, including newspaper and local television stations for which mobile coupons are a value-added tool for their ad sales efforts.

Coupons.com also announced new partnerships with several leading mobile application providers to integrate Show & Save coupons into local and location-based services to deliver savings directly to their users. Partnerships include a new relationship with Loopt, whereby the companies are collaborating to integrate coupons from Coupons.com into Loopt’s interoperable social-mapping service. Loopt allows individuals to use their location to discover the real world around them—enabling them to find the people, places, and events that mean the most right here and now using their mobile phones. Loopt is available across all major U.S. carriers and supported on over 100 different mobile handset models.

“By integrating Show & Save coupons from Coupons.com into upcoming versions of our applications, the Loopt community will be able to take advantage of special offers from the leading retailers and services around them that they care about the most,” said Eric Carr, Vice President of Location Technologies at Loopt.

Additional integration partnerships were announced with Sherpa, the location-triggered discovery application developed by Geodelic, and Aloqa’s award-winning app that automatically notifies users of popular places, great events, recommended bargains, and Facebook friends close by.

Coupons.com Mobile Applications

“Our on-going goal is to provide shoppers the coupons they want, when they want them, wherever they want them,” commented Boal. “Our new mobile couponing offerings further extend our reach and also attract an even younger demographic to our platform.”

Grocery iQ 2.0

Grocery iQ is the critically-acclaimed iPhone and iPod touch application for creating and managing grocery lists. Touted as the best grocery list management application by the New York Times (July 9, 2009), the application recently has been a Top 25 Paid application and the Number 1 Paid Lifestyle application in the Apple App Store.

Version 2.0 introduces important new features, including:

• Barcode scanning – Use the iPhone camera to scan bar codes on product packaging to automatically add items to grocery lists. Why bother with pen-and-paper lists that are easily misplaced or left at home? As soon as you finish a product, simply scan the barcode before you throw it away and Presto!, it’s added to your shopping list—no writing or typing required.

• Integration of coupons – Grocery iQ now includes coupons from Coupons.com so users can browse coupons and add items to their shopping list by simply selecting coupon offers. The application also automatically matches coupons for items on grocery lists, when offers are available. Users can also browse and select Save to Card coupons. Users can print their shopping lists wirelessly via HP printers or send lists to an email address for printing from a computer.

• Synchronized list sharing – With synchronized list sharing, multiple users can share a single shopping list. Someone already in the store doing the shopping? No problem, just add a last-second item to your Grocery iQ list at home and it is automatically displayed in real time on the list of the person shopping in the store. Or, split up in two different parts of the store with the same list and get the shopping done twice as fast.

Version 2.0 builds on the popular features of previous versions including ability to: create one or more lists for multiple chains or store locations; add items to your shopping list by simply entering the first few letters of a brand or product or by typing the barcode; add commonly purchased products to an easy-to-access list for quickly creating new lists in the future; and automatically arrange items based the aisle layout of the local grocery store.

Grocery iQ version 2.0 is priced at 99 cents and available as a free upgrade to previous versions. The product will be available soon at the Apple App Store. Versions of Grocery iQ for Android phones and other mobile operating systems are in development and will be released in the near future.

Coupons.com Application for iPhone
“Coupons.com” is a new application for the iPhone and iPod touch. The application includes Coupons, Savings Card and Local tabs that make it easy to browse and select printable, Save to Card and Show & Save coupons.

Users can print coupons wirelessly on their HP printers or send a link to their email account, which will take them to Coupons.com where their coupons are already clipped and ready to be printed.

“The HP iPrint application revolutionized printing from the iPhone,” said Antonio Rodriguez, Chief Technologist of Inkjet and Web Solutions at HP. “We are thrilled to be working with partners like Coupons.com on integrating our iPhone printing technology into their applications and helping shoppers get the most out of their iPhone and HP printer investments.”

The Coupons.com application is free to download and will be available soon at the Apple App Store.

Coupons.com Mobile Interface
Coupons.com Mobile is a completely new version of Coupons.com that optimizes content for viewing in mobile Web browsers and will soon be available to support Web-connected devices, including WAP-enabled mobile phones.

From any Web-connected device, including basic Web-enabled mobile phones, users can easily browse Coupons.com offers and select the ones they want. When they are finished selecting offers, a message is sent to their email address with a link to Coupons.com where selected coupons are clipped and ready for printing.

Users can also browse and select available Save to Card coupons and save them directly to their loyalty card.

“Our mobile offerings will appeal to the fast-growing world of mobile phone users who are downloading and using a new breed of connected, location-aware applications,” said Steve Horowitz, CTO of Coupons.com, Incorporated. “We are building the Coupons.com mobile experience to ensure that all users can use Coupons.com on their devices—from sophisticated smart phones to web-enabled feature phones—to save on the brands they love, trust and buy every day.”