Digital Coupons Powered by Coupons, Inc. Now Offered on CVS, Walgreens, Kmart and H-E-B Web sites Doubling The Size of The Company’s Digital Trade Promotions Platform
Mountain View, Calif. – April 23, 2009 – Coupons, Inc., the global leader in interactive coupon solutions, today announced partnerships with top retailers CVS, Walgreens, Kmart and H-E-B to supply printable coupons powered by Coupons.com to their Web sites. These retailers represent over 14,000 stores and 20 million online unique monthly visitors extending the reach of the Coupons.com retail network to further benefit consumers, brands and retailers alike. The Coupons.com retail network is the largest online digital trade promotions platform spanning more than 28,000 stores generating over $250 billion in annual revenue.
“While 79 percent of consumers have shopped online, 94 percent of all commerce is still done in physical stores,” said Steven Boal, CEO of Coupons, Inc. “Our retail partners are bridging the gap between online marketing and offline sales with Coupons.com’s printable coupons. We are excited to add these great partners to our network which now includes four of the top 10 grocery retailers, the two leading drug store chains, and one of the largest broadline retailers in the nation. This is the future of merchandising.”
Coupons.com’s distribution network already includes the Web sites of Kroger, Safeway and Wakefern, as well as over 160 other supermarket chains through its partnerships with Grocery Shopping Network and My Web Grocer. Millions of consumers printed approximately $57 million in savings from the Coupons.com digital network in March 2009, an increase of 192% from the same period in 2008.
In addition to providing a customized coupon page with offers from the Coupons.com digital network, retail partners can also create and distribute unique offers for their shoppers – driving incremental sales to the store locations.
“This is the future of merchandising. It’s the perfect way for online marketing to drive in-store sales, and customers win in the process,” said John Moritz, Division Vice President, Marketing Planning of Kmart. “We can now offer customers an easy way to save, while encouraging them to come to our stores to shop and can also provide an avenue for our trade partners to reach our customers directly.”
“As a consumer packaged goods manufacturer, we have long sought a way to directly connect our products with retailers and get them in the hands of shoppers,” said Karl Schmidt, director of promotion marketing at General Mills. “When consumers visit store Web sites they’re there to shop, which is the perfect time to offer money-saving coupons that will encourage them to add our products to their shopping lists.”