Value of Coupons Printed in February Surges 120% Over 2008
Mountain View, Calif. – March 16, 2009 – Coupons.com, the leading network for digital coupons, today released the list of most popular coupon categories for February 2009. Based on number of coupon prints by category on the Coupons.com publisher network, the most popular coupons printed last month were for ready to eat cereal, with yogurt and salty snacks rounding out the top 3. Shoppers printed $39 millions in savings from the Coupons.com publisher network in February, an increase of $21 million, or 120%, since Feb 2008. According to Nielsen NetRatings, Coupons.com is the #1 site on the Internet for Coupons/Rewards. The Coupons.com publisher network reaches over 75 million consumers through thousands of websites, including Coupons.com and shopper’s favorite name brand websites and grocery and drug store sites.
Regionally, more coupons were printed in the South Atlantic from the Coupons.com publisher network than in any other region in February. The other top regions were (in order): East North Central, Mid-Atlantic, West South Central, Pacific, West North Central, Mountain, East South Central and New England.
The use of digital coupons has grown nationwide. According to Simmons Market Research Bureau, 40 million people currently print online coupons, up 20% from last year. In addition, the number of people that only print coupons from the Internet and never use newspapers coupons has risen a dramatic 46% to 6 million in that same period.
The ready to eat cereal category also led the list in January. Yogurt climbed to the #2 spot from #4 and salty snacks rose from #7 to #3 a month ago. Sweet snacks fell off the February list, after ranking #9 in January 2009.
“Millions of consumers looking to save money in these tough times are becoming coupon clickers instead of clippers,” said Steven R. Boal, CEO of Coupons, Inc. “As more and more households are looking to eat at home to reduce their budgets and looking to save money on those home-cooked meals, we are seeing record increases in traffic, new users and coupon prints. Consumers clearly appreciate the always available convenience of online coupons and are going online more frequently to print the coupons that are added daily.”
Coupons.com is the premier savings site on the Web, with more than 14 million unique monthly visitors according to Compete.com. The average consumer can save more than $2,000 a year using coupons printed from Coupons.com and the Coupons.com network. The site carries offers from hundreds of top brands, (such as Johnson & Johnson, General Mills, Kimberly-Clark, Kraft Foods and Clorox) and works with hundreds of retailers (including Kroger, Safeway, CVS and Kmart). Coupons.com also provides recipes, a Facebook application and savings advice from Family Savings Expert Kim Danger. Coupons.com was launched in 1998 by Coupons, Inc. and is based in Mountain View, California.