Cereal Retains No. 1 Position As Top Coupon Category In August According to

Value of Savings Printed in August More Than Doubles Compared to Last Year

Mountain View, Calif. – Sep. 15, 2009 – Cereal retained the No. 1 spot on the Top Ten list of the most popular online coupon categories printed in August, according to, the leading network for digital coupons. Cereal has held the top position for six of the first eight months of 2009.

Sweet Snacks took the No. 2 position from Yogurt, which slipped to No. 3. Refrigerated Dough leaped into the Top Ten to the No. 4 position. This category includes refrigerated products such as biscuits and rolls, as well as cookie dough.

Salty Snacks, Dessert Items, and Nutritional Snacks ranked No. 5, 6, and 7, respectively. Dinners/Entrees slipped one position to No. 8, while Cookies slipped two positions to No. 9. The Spreads category, which includes products like jelly and cream cheese, entered the Top Ten for the first time in 2009, taking the No. 10 position.

“Cereal remains a top category for coupon users and has been the most popular category for six of the first eight months of this year. In fact, consumers have saved literally millions of dollars on cereal during August alone with coupons from,” said Kim Danger, Family Savings Expert for “Savvy shoppers should maximize savings by stocking up on cereal—and other items that have a long shelf life—when they have coupons and room in their pantries. Cereal is a great all-day snack item and fits in a lunch box too.”

Value of Savings Printed in August More Than Doubles
Digital coupons continue to grow in popularity. The value of savings printed by consumers in August on and the publisher network more than doubled compared to the same month in 2008.

“Consumers continued to thirst for savings during the summer months as the value of coupons printed off of our network more than doubled in August compared to last year,” said Steven Boal, CEO of to Nielsen NetRatings, is the 53rd largest U.S. Web property with 16.4 million unique monthly visitors †. The publisher network reaches more than 75 million consumers through thousands of Web destinations, including and shoppers’ favorite name brand, grocery and drug store sites.

† Nielsen NetRatings, July 2009