Cereal Is King on List of 2009 Top Coupon Categories According to


Mountain View, Calif. – December 2, 2009– Incorporated, the leader in digital coupons, today announced its Top Coupon Categories for the year. In 2009, more and more consumers flocked online for deals and discounts, as evidenced by a surge in savings-related Internet searches. In line with the increase in searches, the amount of savings printed from and the network has grown 175 percent year to date, compared to the same period in 2008.

Internet Searches for Coupons Soar
Internet queries for coupons and related terms increased significantly on search engines in 2009. Specifically:

• On Google, searches for “Printable Coupons” and “Online Printable Coupons” increased a whopping 186 and 178 percent, respectively.1

• Yahoo! reported that “Coupons” was No. 1 on its list of economy-related queries for 2009.2 Following behind were popular terms “Unemployment,” “Stimulus Plan,” “Cash for Clunkers,” and “Student Loans.”

“As consumers continue looking for value and ways to stretch every dollar, they are increasingly turning to the Internet to uncover money-saving offers,” said Jeanette Pavini, household savings expert for “We expect this trend to carry into 2010 as more people jump on the couponing bandwagon.”

Most Popular Coupon Categories
Cereal was by far the most popular coupon category in 2009, taking the No. 1 position nine of the 11 months so far this year. Cereal was followed by Yogurt at the No. 2 position.

“Cereal is a breakfast staple in households across the country and has been the most popular coupon category several times this year already,” said Steven Boal, CEO of Incorporated. “But, whether it’s cereal, restaurants, personal-care items, or entertainment, consumers are using more coupons, more frequently than ever before, a trend which is directly reflected in the 175 percent growth our business is experiencing this year.”

Snacks in the Sweet, Salty and Nutritional varieties ranked No. 3, 5 and 7, respectively, while Refrigerated Dough, which includes items such as cookie dough and biscuits, was No. 4. Quick Serve Restaurant (QSR)/Casual Dining ranked No. 6, followed by Entertainment, which includes items such as games, DVDs and magazines at No. 8. Condiments took the No. 9 position, while Pizza rounded out the 2009 Top Ten.

The top ten categories, in order, are 1. Ready-to-Eat Cereal, 2. Yogurt, 3. Sweet Snacks, 4. Refrigerated Dough, 5. Salty Snacks, 6. QSR/Casual Dining. 7. Nutritional Snacks, 8. Entertainment, 9. Condiments and 10. Pizza.

According to Nielsen NetRatings, is the No. 39 largest U.S. Web property with 19.5 million unique monthly visitors and is the No. 1 site on the Internet for the Coupons/Rewards category.3 The publisher network reaches more than 75 million consumers through thousands of Web destinations, including and shoppers’ favorite name brand, grocery and drug store sites.

1- Google Insights for Search, for U.S. searches during the period
beginning Jan. 4, 2009 and ending Nov. 28, 2009
2- Yahoo! Press Room, Dec. 1, 2009
3- Nielsen NetRatings, Oct. 2009