Quotient, Procter & Gamble to Participate in Data-driven Marketing Webinar

Want to better understand how Quotient uses data to drive sales for P&G? Interested in learning about smart and effective ways to use data-driven promotions to boost basket sizes? Then sign up for a webinar that the Path to Purchase Institute is putting on this Thursday January 12th, at 11 a.m. PDT, as part of its I-Seminar Series.

The webinar, called “How Technology Can Win Trips & Grow Baskets,” will feature Quotient’s Chris Frericks and P&G’s Tyler Beck. Frericks, a P&G alum who is based in Quotient’s Cincinnati office, is a client director who works on promotions and media strategies with several of Quotient’s large CPG clients. Beck is a shopper marketing manager for a top P&G customer.

Their presentation will share examples of strategies that Quotient and P&G use to engage shoppers, both when shoppers are planning their trips and when they are in the store. Learn how Quotient is enabling CPGs to offer price discounts only to those shoppers that need such incentives to encourage them to make a purchase. And discover other ways other ways that digital is transforming the relationship between brands and consumers. 

Find out details for the webinar and sign up for the webinar, “How Technology Can Win Trips & Grow Baskets.”