Archive

The State of Mobile Shopper Marketing: Top 10 Survey Findings

In the third of our six-part thought-leadership series by Crisp, a Quotient company, we share results from Crisp’s third annual Mobile Advertising & Marketing Survey. The survey tracks annual...

Read More

Webinar: Data-Driven Digital Promotions Lead to Merchandising Support

Shopper marketing is experiencing a “sea change,” as Dave Johnson, Quotient’s VP of Shopper Marketing, explains in his webinar with the Path 2 Purchase Institute....

Read More

Power of Personalization (Part 2)

Most brands agree: Personalization ranks first among essential elements in driving a successful mobile shopper campaign.1 In the second of our six-part thought-leadership series by Quotient’s Crisp...

Read More

Building Direct Shopper Relationships Through Personalized Offers at Scale (Part 3)

In the final installment of our three-part series on the challenges facing CPG marketers today and strategies to stay competitive, we address how to cut...

Read More

Coupons.com App Wins W³ Silver Award

The Coupons.com app has earned another award — the W³ Award for Best Mobile App in the shopping category. The app was among more than...

Read More