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As Instagram Tests Its ‘Like’ Ban, Influencers Will Have To Shift Tactics To Make Money

Bob Gilbreath, general manager of influencer and social media marketing firm Ahalogy (a Quotient brand), said more brands and agencies tapping into the paid model makes it so that Instagram can more deeply penetrate the big money being spent on Instagram on influencer marketing.

“If people go more to this paid model, that’s making it so Instagram gets a bigger [portion] of the money,” he said.

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