Quotient can optimize campaigns on-the-fly with in-flight performance measurement tied to dollar sales. Our Quotient Analytics platform provides a self-service online portal that gives clients unprecedented, near real-time visibility and transparency into their campaigns.
Launched in Q2 of 2018, Quotient Analytics is already analyzing approximately 900 campaigns per month. With a database of over 1,000 measurement studies that we use to optimize future campaigns, brands can quickly gain insights that can lead to faster marketing decisions, increased efficiency, and ultimately, higher sales. Thanks to our use of machine learning to advance and automate our algorithms, our delivery capabilities are improving all the time. For example, we can recognize patterns that help predict a shoppers’ needs. Our team is constantly building new methodologies, drawing from billions of data points.
With a backbone of exclusive loyalty purchase data, exclusive point of sale data, and an advanced analytical methodology, Quotient’s Promo iQ insights platform allows customers to evaluate and optimize their promotional programs with powerful insights covering multiple purchase metrics. These can include sales lift (return on promotional spend), percent incrementality, trial and repeat, and other actionable insights. The technology allows for in-flight optimization and simple performance recapping with a self-serve customer dashboard that provides full campaign transparency. With over 1,000 results included, the norms database helps drive better results from campaign to campaign, allowing for testing and learning, and better annual planning.
With a backbone of exclusive loyalty purchase data, exclusive point-of-sale data, and an advanced analytical methodology, Quotient’s Media iQ insights platform allows customers to optimize their media programs with powerful insights. These can include sales lift (return on ad spend), ad engagement, campaign metrics and other audience and tactical insights. The use of the same data for targeting purposes allows a closed-loop ecosystem of measurement and optimization.