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Albertsons launches targeted marketing service

Albertsons Cos. has launched a new marketing service that will seek to leverage its customer data to help its supplier partners improve the efficiency of their promotions.

The service, called Albertsons Performance Media, is powered by digital analytics and marketing firm Quotient Technology, which uses point-of-sale data collected from Albertsons’ 2,300-plus stores. The service will allow suppliers to deliver targeted ad campaigns through Albertsons’ own digital channels, as well as through Quotient’s digital properties and third-party digital publishers, and to measure the results of those campaigns.

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