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Albertsons is going to help companies test just how effective their digital ads are

Albertsons is looking to partner with consumer brands with a new service aimed at improving their digital advertising.

The owner of Safeway and Shaw’s is launching a new initiative with Quotient Technology to provide feedback on the impact of brands’ digital ads on sales in Albertsons stores. The platform, Albertsons Performance Media, will use shopping data to help brands better target their ads.

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