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Albertsons Is Getting Into the Digital Media Business to Compete for Money From CPG Brands

Albertsons’ website lists 128 products with the word “banana” in them, and to adapt a phrase from Arrested Development’s George Bluth, there’s always money in the digital banana stand.

On Thursday, Albertsons unveiled a program called Albertsons Performance Media that works with consumer-packaged-goods brands to place ads all over the web and track the promos to see if they actually drove people to buy something in a store.

Here’s how it works:

Tech vendor Quotient plugs into Albertson’s data collected from the chain’s more than 30 million loyal program members and in-store data from its 2,300 stores. Think of it as a way for a retailer to combine the online and offline worlds of its customers.

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