Monthly Archives: July 2019

Nielsen Partners to Create New Omni-Channel Data Set

Nielsen has entered a partnership with digital media analytics specialist Quotient Technology, whose purchase intelligence will be integrated into Nielsen’s own audience and performance measurement solutions, creating a new industry omni-channel data set. Quotient combines…read more

Nielsen Makes Deal for Quotient Purchase Data

Nielsen said it reached an agreement with Quotient Technology that lets Nielsen use Quotient’s omni-channel purchase information to support data-driven marketing. Using Nielsen insight and measurement systems, clients will have access to Quotient’s purchase and…read more

Quotient Launches Partnership With Nielsen

By WGB Staff on Jul. 30, 2019 Collaboration to deliver pinpoint data-driven marketing for CPG segment Nielsen announced it is teaming up with consumer packaged goods marketing and data analytics outfit Quotient Technology in a…read more