Monthly Archives: January 2018

Albertsons launches targeted marketing service

Albertsons Cos. has launched a new marketing service that will seek to leverage its customer data to help its supplier partners improve the efficiency of their promotions. The service, called Albertsons Performance Media, is powered…read more

How to Keep Your Brand Safe

From Procter & Gamble CMO Marc Pritchard’s takedown of the “crappy (digital) media supply chain,” to the string of adver­tiser boycotts of Google and YouTube, brand safety and ad fraud were among the hottest marketing…read more